Google owns your eyes...and your soul
Last night The New York Times broke the story that Google has agreed to purchase Doubleclick for (gulp) $3.1 billion nearly double what they spent on lawsuit bait YouTube. Even more important, this purchase means that Google has once again soiled Microsoft’s Corn Flakes. The difference between the YouTube and Doubleclick acquisitions is, the second one is a smart move. In addition to a great branding boost, Google gets Doubleclick’s ad software, its network, its customers and rights to all first-born children. This deal will allow Google to compete in the growing display and video ad business, an area they were losing ground to Yahoo in. Guess they fixed THAT nagging little problem. Google-opoly anyone?
-Wilson
Labels: google advertising doubleclick online
posted by Wilson Cleveland @ 1:23 PM
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