coke. not so quick on new marketing.
First, they rejected the entire Mentos video palooza. Later they realized their mistake, and embraced it.
Now, Jesus is captured on film drinking Coke (or at least, someone who plays Jesus, in an indie film), and they're not liking it. They're asking that the film be re-shot. (with Pepsi?)
I can already see the "what would Jesus drink?" t-shirts. Would Coke be ok with Satan drinking their product, since he dresses in the company red?
Labels: beverage, marketing, yummyfood
posted by darryl ohrt @ 7:43 AM
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