Fogscreen is a system that allows you to project video onto fog. People can walk through it too - without getting all soggy or gross. And it works with standard video projectors.
This is a sweet idea for a new retail environment, or trade show experience. We're definitely going to be looking for an opportunity to use this, soon. Thanks Dave! (Nice ugly website, Dave - looks like that big agency is doing P&G well. :-P )
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Disney is using that same technology in the Pirates of the Carribean attractions. They added a Davy Jones character projected on fog, but also added falling water to the projection. Combined with water sound effects and a very dark corridor it really looks like a waterfall, pretty impressive.
The below is a night shot video, which kills the effect, but you can see how it works pretty well.
http://www.youtube.com/watch?v=i47sfa0CiPw
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