texas says you need baseball

And when Texas talks, you'd better listen. The franchise just launched a new campaign that illustrates how you need baseball in your life.

There are three tv spots, Candles, Father and son bonding, and Yodeling Penguins - all pretty cute. But I guess if I called anything baseball "cute" while in Texas, I could get my head bashed in. So let's just say the spots F'ing rocked.

And, there's some outdoor ads to support the campaign, too. Don't mess with Texas.