stop acting big and do something for your clients
Supreme post by Dan over at FortyMedia about acting like a big company when you're really a small firm. This seems rampant in our industry - but it exists everywhere.
Dan hits it on the spot, and asks "how will this make your client's life better, or the world a nicer place?" Of course, it won't.
If you're small, embrace it. Produce the best product or service that you can. And then make it better. Dan titles his piece "how posers affect your business", which reminds me of an article I wrote a while back about the punk rock brand. Punk rock business is alive and well.
And small rocks.
Labels: adindustry, creativeinspiration, marketing, workplace
posted by darryl ohrt @ 7:17 AM
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