mashups are the future
This is a weekly simultaneous post featured on Brand Flakes for Breakfast AND the SmartBiz SmartBlog. The posts are geared toward small business.
Have you seen the new weather channel interactive maps? Google earth maps combined with satellite weather maps. Awesome. Shouldn't be a surprise, really. Mashups have been taking root for a while now. They've gained mega popularity with music and video, where fans and dj's mix two songs together to make a new one, or mix video with new audio, to create something fresh.
New internet tools have made some really great things possible, too. The cool thing about these tools is that, unlike the old days, you don't have to build everything custom, from the ground up. Your users are already accustomed to some of these tools being integrated into their favorite sites (think embedded YouTube videos). They likely also appreciate cool "under the hood" tools, when they're used in the right way (think AJAX).
And yet, what's live today is only the beginning. Mashups are about to be pushed into the stratosphere. Yahoo recently introduced Yahoo Pipes. Pipes essentially makes combining data a cinch. Or a lot easier than it used to be. An interesting example would be New York Times thru Flickr, which feeds users photos from Flickr, based on the content currently featured on the front page of the New York Times. Pipes will allow developers to produce new mashups, in less time, and in new ways.
Why is this important to your business? This opens up some magnificent windows of opportunity for companies with the vision to see the potential. What if you could pull content from all across the internet, and mix it together with your own data? What if you could do this without breaking the bank? Imagine an entire world of content on your homepage. It's possible.
So, look around. What could you add to your site if the entire internet were available as your database? What would your customers like to see? What can you mashup?
Knock knock. The internet's at your front door.
Labels: creativeinspiration, smartbiz, technology, trends
posted by darryl ohrt @ 10:47 AM
0 comments
0 Comments:
| Darryl Ohrt |
| David Plain |
| Justus Johnson |
| Rob Biddiscombe |
| Matt Hunsberger |
| Steph Fuda |
| RJ Fenn |
| Sara Champion |
| ATOM Site Feed |
