Brand Flakes for Breakfast
Wednesday, March 14, 2007

krispy kreme. not just high calorie. it's sexual, too.



I'm as far as they come from a prude. Really - nothing offends me. I can even laugh at this. But spots that try so hard for that "oh my god - did they really say that" moment just aren't appropriate for every brand.

The new Krispy Kreme spot. seems sooo off target for their brand image. Who's the audience here? Budweiser guys? Not getting it. No brand benefits, no ad message, just a really lame joke.

mmmm. But I could go for a Krispy Kreme, right now. From Make the logo bigger.

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