how to reach male viewers: crotches
Designers, producers, creative directors - if you're attempting to reach the male audience, we need more crotch. This, according to a study by some scientists who hooked people up to fancy equipment and watched what they watched.
To be fair, it doesn't appear that they included boobies in their study.
There's also some great insight to copy layout/typography, and how people read (and retain information) on a page. Good news: white space is still in.
Labels: design, typography
posted by darryl ohrt @ 7:09 AM
1 comments
1 Comments:
| Darryl Ohrt |
| David Plain |
| Justus Johnson |
| Rob Biddiscombe |
| Matt Hunsberger |
| Steph Fuda |
| RJ Fenn |
| Sara Champion |
| ATOM Site Feed |
“white space is still in.”
Anybody tell clients that?