hillary's 1984 - you ain't seen nothin' yet.
Everyone's predicting an onslaught of DIY political attack ads for the 'upcoming' election. They're saying "Citizens have the power."
I agree. Average citizens are either dazed or pissed about paid political advertising - and these feelings will only swell as the election actually nears. This will undoubtedly be a fun one to watch. And there's going to be loads of great content for parodies, too. Brands, keep your eyes open for ripe opportunities. (Or make sure that your agencies do.)
Labels: adindustry, ads, trends, tv, viral
posted by darryl ohrt @ 7:45 AM
3 comments
3 Comments:
| Darryl Ohrt |
| David Plain |
| Justus Johnson |
| Rob Biddiscombe |
| Matt Hunsberger |
| Steph Fuda |
| RJ Fenn |
| Sara Champion |
| ATOM Site Feed |
And it'll be hard for politicians to defend against anything that's mash-up about them more and more. Only thing they can do is say “See our website for our official position,” and that's about all.
I think it'll be exploited and we're gonna get buried by partisan attack ads. I imagine the Karl Roves of the world doing it under the guise of citizen media and then taking cover & saying "hey, that wasn't us!" No, not officially at least.
It's a new political world. Suggested slogan: "Propaganda to the People!"