hahaha. integrated agency, without a website?
American Copywriter points out that there doesn't seem to be a website for Chuck McBride's latest venture. The legendary creative superstar left TBWA to start his own joint - Cutwater - a firm that believes in an agency "built around the philosophy that all disciplines -- design, interactive, and advertising -- must collaborate..." Umm...Duh. I feel icky just typing that sentence.
So, it's either big agency ridiculousness, or the ultimate we've got balls move. Integrated without integration. You decide.
Labels: adindustry
posted by darryl ohrt @ 7:21 AM
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