Bruce Nussbaum spoke last week at the Parsons Design School. He's turned his speech into an outstanding essay in Business Week. It takes some balls to get in front of a crowd of designers, and proclaim "designers suck."
While Bruce's speech may upset a few Al Gore fans and animal rights leaders (read the article, you'll see), it's a must read for anyone in design. Or branding. Or manufacturing. Or business.
Everything's changed in our industry - and Bruce accurately describes the climate.
Alternately, if you're one of those creative people who 'don't like things with lots of words in them,' check out David Armano's brilliant synopsis of Bruce's speech - along with signature David Armano illustrations (like the one above). Wonderful.
No comments:
Post a Comment