Super genius Seth Godin has an interesting post on the relationship between price and joy. His theory - the more you pay, the less you enjoy. Think car buying and house buying, and what stress bombs they create. Versus the chocolate coated marshmallow Easter bunnies that are waiting for you right now at Walgreens. Ummm. Joy.
Seth points to an opportunity for brands that sell stress bombs like cars and houses....how can they make the process more enjoyable?
2 comments:
Well, I guess I should read this post now. We can discuss it later. Deal?
Interesting theory. I can disagree with you. In case I buy revision services, the more I pay, the more quality paper I get. It cannot work out vise versa.
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