calvin klein reaches out to the blogger generation

Calvin Klein launches In2U, the new fragrance geared towards technosexuals. The blogger generation. The MySpacers. Oh, boy. Because everyone knows that bloggers smell so pretty.

So how do you best promote to the blogger generation? How about a nice 2001 style flash site? Hahaha. Even better, it looks like they failed to secure the domain for Clearly, their agency isn't in the "technosexual" demo.

1 comment:

Anonymous said...

I laughed when I read 2001 style flash. I laughed harder when I followed the link and saw "buzzwords" fade in. Ah the ole days.

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