calvin klein reaches out to the blogger generation
Calvin Klein launches In2U, the new fragrance geared towards technosexuals. The blogger generation. The MySpacers. Oh, boy. Because everyone knows that bloggers smell so pretty.
So how do you best promote to the blogger generation? How about a nice 2001 style flash site? Hahaha. Even better, it looks like they failed to secure the domain for in2u.com. Clearly, their agency isn't in the "technosexual" demo.
Labels: branding, design, fashion, youthmarketing
posted by darryl ohrt @ 7:36 AM
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I laughed when I read 2001 style flash. I laughed harder when I followed the link and saw "buzzwords" fade in. Ah the ole days.