Battlestar Galactica has created a site where they've given their fans all of the tools to mashup their show. At Battlestar Galactica Videomaker Toolkit, fans can download actual show sound effects, music, logos and video clips to create their own Battlestar mixups.
They get it. This is exactly how you let your fans participate, and interact with the product. You can be sure that they're sharing with their friends, sharing on their blogs, and of course uploading to the contest site. Way to spread the brand.
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