advertising battle in france
Sony PS3 sets up a huge launch party in front of the Eiffel Tower. They're looking to make lots of hoopla. Or whatever they call hoopla in France. And what should float by? How about a big, giant barge that Xbox rented for the event - complete with a huge lit billboard, proclaiming "Xbox 360 loves you."
Labels: adindustry, gaming, outdoor, streetteams
posted by darryl ohrt @ 7:39 AM
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