Brand Flakes for Breakfast
Friday, February 02, 2007

watching buzz turn into business



Info geeks rejoice: Steve Rubel has put together some fantastic analysis, using trending tools like Google Trends, and Indeed Job Trends. He's compared Google searches for web 2.0 stuff, against job data, to compare buzz to business. The conclusion is really interesting.

"Well, the evidence is anecdotal but it appears as though blogs and podcasts, which skyrocketed to prominence in 2004 and 2005, are now mature. They are largely flat when it comes to hype but they are generating more jobs. So with Second Life hype climbing, will it start generating jobs?"

Really cool stuff to impress your boss with. And the charts will make you look all smart, in your next PowerPoint on web 2.0.

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