watching buzz turn into business

Info geeks rejoice: Steve Rubel has put together some fantastic analysis, using trending tools like Google Trends, and Indeed Job Trends. He's compared Google searches for web 2.0 stuff, against job data, to compare buzz to business. The conclusion is really interesting.

"Well, the evidence is anecdotal but it appears as though blogs and podcasts, which skyrocketed to prominence in 2004 and 2005, are now mature. They are largely flat when it comes to hype but they are generating more jobs. So with Second Life hype climbing, will it start generating jobs?"

Really cool stuff to impress your boss with. And the charts will make you look all smart, in your next PowerPoint on web 2.0.

No comments:

Now your brand news diet is chockfull of tasty tales of Customer Experiences (CX). Served-fresh every morning for your daily recommended dose of marketing inspirations. Never sugar coated. May contain nuts. Archives | Look back at these past bites