In the Grid has a good post reflecting at least two really great points about Second Life:
1. Creating your own island isn't the only way to promote your brand in SL. iVillage is doing something really valuable. They're showing residents the grid by leading tours and sponsoring events that independent women would appreciate. Classic marketing. Produce something that connects with your audience. Many brands could learn a thing or two from this approach.
2. The more popular SL becomes, the less residents can enjoy. SL servers have real limitations - and an event that draws too many people will create havoc. Causing your avatar to crash, and generally become a frustrating experience for the user. This is an issue that Linden Labs needs to address, soon.
Anyway, In the Grid is one of the now many awesome blogs about everything Second Life. Add it to your roll.
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