snickers doesn't satisfy
One Superbowl spot is getting the wrong kind of attention. The Snickers spot. It seems it's grossing out homophobes, and pissing off gays. The Snickers site apparently also featured alternate endings to the spot; including one where the two mechanics beat each other up. Snickers has since pulled the potentially offensive content from their site.
So who exactly was the target audience on this one?
Labels: ads, superbowl, yummyfood
posted by darryl ohrt @ 7:37 AM
2 comments
2 Comments:
| Darryl Ohrt |
| David Plain |
| Justus Johnson |
| Rob Biddiscombe |
| Matt Hunsberger |
| Steph Fuda |
| RJ Fenn |
| Sara Champion |
| ATOM Site Feed |
This is interesting. This was really the stand out spot for me from this year's Superbowl. Maybe because it was charged with those issues that have everyone all up in arms about.
Great blog!
Yours,
Gavin Purcell (TV in Japan)
The demo was pissed-off gay homophobe mechanics.