Brand Flakes for Breakfast
Monday, February 12, 2007

lost is real, interactive television



Just not in the way you think. Kudos to Lost for producing such a content rich program. A program where fans can review in detail, freeze frame, and play backwards - for even more content.

The clip above is audio taken from a scene in last week's Lost, and played backwards. There's a message that may lead to a storyline.

I can't imagine how deep these episodes really are, and what it must take to produce - but they really seem to understand how to engage an audience in very different media times. Nice.

(Paul is dead.)

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