Brand Flakes for Breakfast
Tuesday, February 20, 2007

lessons learned from jet blue



37 Signals has posted some really good insight into the JetBlue debacle - including some of the items they handled supremely, and a few ideas they should have considered.

I love the fact that the JetBlue website features an embedded YouTube clip of David Neeleman, responding to the situation. I also love that he comes off like a regular business man. He says umm. He stutters a little bit. I can identify with him, and believe him.

In the end, so much comes down to having a genuine brand - and extending everything that your brand stands for, all the way down the line. JetBlue really seems to be trying. (Easy for me to say, sitting at a comfy desk, and not in a flying tube stuck on a runway.)

Labels:

posted by darryl ohrt @ 7:18 AM   0 comments

0 Comments:

Post a Comment

<< Home

  A Blog Devoted to News, Ideas, Design, Branding and Gossip at Plaid.
Think Plaid House of Plaid Blog Facts
Darryl Ohrt
David Plain
Justus Johnson
Rob Biddiscombe
Matt Hunsberger
Steph Fuda
RJ Fenn
Sara Champion
Posts
worlds worst album covers
podcasts. the next big ad wave.
pepsi pinball
what you can learn from nine inch nails
this week at via
chuck norris kicks slacker ass
f*ck futons
get a virtual wife
leave your virtual world for a conference in the r...
adidas says you'd have fun in a marathon
Archive
Tags
Feeds
ATOM Site Feed

Subscribe in Bloglines

Add to netvibes

Add to My AOL

Add to Google

Subscribe in NewsGator Online

 

Powered by Blogger