jc penney tries to be cool

Saatchi & Saatchi are going to try and make JC Penney cool. (Good luck with that.) The new campaign, "Every Day Matters" will debut during the the Academy Awards ceremony on February 25 and will also feature print, online and in-store efforts. Cuz all the cool kids watch the Academy Awards.


Anonymous said...

rots of ruck!

Anonymous said...

The JC Penney Academy Awards ads feature an Australian singer check the song out at
the singer is Melanie Horsnell at

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