brandflakesforbreakfast: a few things I learned while watching the superbowl

Monday, February 05, 2007

a few things I learned while watching the superbowl

Here's a few things I learned watching the big game:

1. Generation gaps always show themselves in national television events. A quote from my younger son, as Billy Joel is starting the national anthem: "Dad, I thought you said the guy from Green Day (Billy Joe) was singing the national anthem." He didn't really know who Billy Joel was.

2. There's some guy named Booger Mcfarlane?! Look - I don't know anything about team sports - and don't follow football, but someone really named their kid "Booger?" Awesome. I guess that's kind of like "A boy named Sue." You either grow up a football player, or you don't grow up at all.

3. Peyton Manning is really tall. As they were doing the team introductions, at first I thought the guy after Peyton was really short. But then I realized that I was wrong. Peyton Manning is really tall.

4. Coke's spots are part of a cohesive campaign. Coke came to the game with brand power. A real winner, for me - and I think all the spots were old. But together, they had something in common. Not the funniest, not the stuff people will likely be talking about at the water cooler this morning, but through every spot, their product felt special. Very special. And isn't selling your product as something special what this is all about?

5. Prince knows how to rock in the rain.

If you're looking for some really good insight and critique of the spots from last night, check out the SuperAdFreak- AdFreak's special Superbowl Blog. Live blogging from creative superstars, with some really great thinking. And some of them have probably heard of Booger prior to last night.

Labels: adindustry, ads, superbowl

posted by darryl ohrt @ 7:09 AM 0 comments

0 Comments: