brandflakesforbreakfast: cbs pours money into second life

Tuesday, February 27, 2007
cbs pours money into second life

Sears, Circuit City, and Scion are only the beginning. CBS just invested SEVEN million dollars in Electric Sheep - one of the more prominent Second Life development companies.

What will 7 mill buy? "infrastructure to enable sponsorship by advertisers", was included as one answer to that question in an interview with the Sheep CEO. That, and of course, a Star Trek virtual theme park.

Labels: secondlife

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