brands out of control

Nice cans. (Sorry)

Nothing says energy like a bunch of big breasts on a can. At least that's what Hooters is thinking. Brand extensions, and business diversification makes sense. But c'mon. A Hooters energy drink??

Here's an imagined slide from the PowerPoint deck to launch this concept: "The energy drink marketplace is over crowded. We have no experience in this marketplace. Our brand would bring no value to this marketplace. It didn't work for the airline business, but this is different. Cans aren't as expensive as planes"

Sure, their restaurants will provide a built in first level distribution plan. But that's it. There are so many legitimate business extensions for Hooters that would make sense. (Why not a car wash?) So, why pick an obvious money loser?

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