Everyone's talking about, voting on, or complaining about the Superbowl ads. But how many advertisers are taking full advantage of their investment? That's the question that Reprise, a search engine marketing firm asks this DM News article.
It turns out that more than half don't have a call to action, don't have a copy of their ad on their site, or don't provide any added value Superbowl spot content (deleted scenes, etc.) Thanks Becky!
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