will it ever be appropriate?

The headline reads "For Nature, Everyday is 9/11." Even though this ad is incredibly effective and on point, I still get that weird feeling in my stomach when I see the image.

The question is, when would it be appropriate to incorporate 9/11 into advertising? Would it ever? If the ad featured Pearl Harbor, I wouldn't feel queezy. (But it wouldn't be as effective.) So, if time heals all wounds, when would be appropriate? Thanks Casey!

1 comment:

*IPHQ* said...

You wouldn't feel queezy over Pearl Harbor because it probably doesn't hold a place in your life like 9/11 does. You lived through this, not Pearl Harbor (at least I don't think you lived through Pearl Harbor). That's the difference.

I'm not sure how I feel about it either. It is a good ad, but makes me feel weird. Maybe that's what it's supposed to do.

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