will it ever be appropriate?

The headline reads "For Nature, Everyday is 9/11." Even though this ad is incredibly effective and on point, I still get that weird feeling in my stomach when I see the image.
The question is, when would it be appropriate to incorporate 9/11 into advertising? Would it ever? If the ad featured Pearl Harbor, I wouldn't feel queezy. (But it wouldn't be as effective.) So, if time heals all wounds, when would be appropriate? Thanks Casey!
Labels: ads
posted by darryl ohrt @ 5:56 AM
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I'm not sure how I feel about it either. It is a good ad, but makes me feel weird. Maybe that's what it's supposed to do.