brandflakesforbreakfast: time to cut the bloat

Thursday, January 04, 2007

time to cut the bloat

I'm pretty sick of everyone attempting to predict what's going to happen with whatever in 2007 - but I thoroughly enjoyed this post from Marc Brownstein in Adage.

Marc ~~predicts~~ whines that his clients aren't going to want to spend $250K on spots in 2007, thanks to the YouTube nation. Hahahahahahaha!!

I say, bring it on. Clients should be expecting more for less. Because the landscape has changed, and so much more is possible. Time to cut the bloated, over-staffed, twice-as-many-people-as-necessary-on-a-project agencies out of the mix.

This thinking should be a BOON to the small agencies - because we're all setup to produce great creative without the bureaucracy, without the PowerPoint decks, without superstar directors, without a roomful of suits. And we're not alone. Agencies like ours our chomping at the bit to show Marc's clients what can be done for less. 2007. The year of the small agency, indeed. Hooray.

I'm not sure why I placed the image of Donny Deutsch in a swimsuit on this post. I couldn't think of anything appropriate for agency fatcats, and overspending. It's the best I could do. Sorry.

Labels: smallagency

posted by darryl ohrt @ 7:15 AM 1 comments

1 Comments:

At 2:17 PM, Make the logo bigger said...: I had just recently purged the image of that shot from my head after seeing it on copyranter, and now this.

Thanks. Thanks a lot.