Penn and Teller have already illustrated how silly bottled water is. And yet we all spend money on it. So, if you're going to shell out cash for water - why not do it at another level entirely? $20 a bottle - and the profits go toward building wells and creating safe drinking water sources in Africa - for Charity Water.
This is a delicious idea for non-profits. It perfectly illustrates the cost of something we all take for granted on a daily basis, and yet other people in the world don't have access to.
Awesome concept. What ubiquitous product could you be selling for a premium, for your non-profit? From Notcot.
1 comment:
Love the idea. Can't help but wonder if $20 will be too pricey for most folk. I like Starbucks' approach with their Ethos water. By donating 5 cents on every bottle they hope to raise $10mm to help children around the work get clean water (see www.ethoswater.com).
Drew
www.marketingforgood.net
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