spend good money on water

Penn and Teller have already illustrated how silly bottled water is. And yet we all spend money on it. So, if you're going to shell out cash for water - why not do it at another level entirely? $20 a bottle - and the profits go toward building wells and creating safe drinking water sources in Africa - for Charity Water.

This is a delicious idea for non-profits. It perfectly illustrates the cost of something we all take for granted on a daily basis, and yet other people in the world don't have access to.

Awesome concept. What ubiquitous product could you be selling for a premium, for your non-profit? From Notcot.

1 comment:

Drew Neisser said...

Love the idea. Can't help but wonder if $20 will be too pricey for most folk. I like Starbucks' approach with their Ethos water. By donating 5 cents on every bottle they hope to raise $10mm to help children around the work get clean water (see www.ethoswater.com).


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