the second life hype cycle is real
I was having a fantastic conversation with a client of ours, Headblade the other day, about new media like Second Life. We were discussing how early on in the discovery of a new medium, plenty of early adopters jump in, and get a ton of attention "just because they're doing it." Not because they're actually providing anything of value to the audience, but just because they're doing it.
And a lot of bloggers are starting to notice that this is happening in Second Life. Some big brands have created islands that are exactly that - in every sense of the word. Islands - devoid of any audience, any attention or Second Life members.
So I was delighted when Giuli found this post about the Second Life Hype Cycle. It's really valuable - and you should read it. It's written far better than I could summarize, so just read it.
The brands that succeed in this next wave are going to be the companies that produce something of value for those inside the game. There is an audience of value here. Perhaps it's not the 2 million + advertised audience, but a valuable audience, nonethless. Forget about the press releases in the real world. What are you doing for Second Lifers? This is where good strategic work will really shine. And there's a lot of opportunity ahead. So keep an eye on the curve, and ask yourself, "Is our Second Life strategy providing value within Second Life?"
Labels: secondlife
posted by darryl ohrt @ 7:31 AM
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