new reason to shop at saks

Notcot and 30 grams point to a terrific case study/blog post, about the new identity that Pentagram designed for Saks Fifth Avenue.

Some amazing work. And of course, any client that will allow their design firm to chop their logo into bits, as a part of their new identity, can only be described as awesome. And, it works beautifully. The new identity launched January 2nd.