Brand Flakes for Breakfast
Monday, January 15, 2007

music with your gas



Total gasariffic promotional idea: A free song with every fill up.

Dresser Wayne calls their reinvented gas pump the Ovation iX. It's a gas pump with wifi, with speakers, with video screens, and some other stuff. Of course, the obvious would be real-time news, promotions, and content. But with the internet at your pump, anything's possible. Like a free song with every fill-up. I'd never get gas anywhere else.

Apple should get into the petroleum business, and create iPumps. And Apple gas.

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