levi's ad gets religious

Look closely at the denim towards the bottom of this Levi's ad. The copy translates "Together we welcome the day of victory. Happy Idul Fitri 1427H."

Stunning conceptual and design work. It's cool to see how diverse the Levi's brand can be, in different countries, in front of different audiences. In the U.S. of course, you could never mix a religious message with branding for blue jeans. Or at least in the middle part of the country ;). Reminds me of how religious I am about wearing jeans. Work by OgilvyOne Worldwide, Jakarta, Indonesia.

1 comment:

Anonymous said...

Victory? Is this a "moral" victory, the way jihad is claimed to be an "internal" struggle?

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