Brand Flakes for Breakfast
Thursday, January 11, 2007

just one iphone post



One of the true amazing stories here - other than Apple pretty much wiping CES off the map, is how they kept the iPhone a secret. With so many partners, like Cingular, Yahoo, Google, and the countless employees who worked on the project.

This Fortune article gives some insight into how they kept everything hush hush. And now, I'll do the same, and try hard not to fall into the iPhone multiple blog post syndrome that you can get everywhere else.

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