BEER!
I like these ads for Nova Schin Beer. They've got a unique design feel that stops you in your tracks and makes you want to explore. And they also boast a great payoff copy line - "In other words...BEER!" Can't you just imagine using that line, in soooo many social situations?
I think I'll find a reason to use those words sometime this afternoon. It feels great to say..."in other words...BEER!"
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