grand theft coke

I wanted to hate this spot. Thinking nothing could spoof Grand Theft Auto, and come off well. But I love it. Really, really love it.

I wonder how it was pitched. "A spoof of Grand Theft Auto, but we'll twist it into a positive message, with an uplifting inspirational soundtrack." Yeck. Can't see that getting out of the boardroom. Or the brainstorm at the agency. A testament to Wieden + Kennedy's ability to be brilliant, and recognize great ideas. Sweet.

1 comment:

*IPHQ* said...

This made the web rounds last fall but I finally got to see it on TV the other night dureing the Golden Globes. It really is a cool spot.

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