Oddly, this campaign reminds me of Christmas at my house. Imagine the conversations that take place between an uber liberal creative type, who spends his day in front of a computer, and a hard ass, hard working guy that would fit into these ads. You'd have to meet my father-in-law, to totally understand, but let's just say he's not the uber liberal creative type.
Really nice work from Young and Rubicam, Irvine. Is this really for a concrete company? Sadly can't read the detail to tell, but I'm just surprised that they'd have ad agency budgets for targeting potential drivers. Maybe it's for Chevy trucks.
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