brand mythology
Great post the other day from Seth Godin, about brand mythology.
A couple of excerpts:
There's clearly a Google mythology and a Starbucks one as well. We feel differently about brands like these than we do about, say Maxwell House or Random House.
Mythological brands make a spiritual connection with the user, delivering something that we can't find on our own... or, at the very least, giving us a slate we can use to write our own spirituality on.
People use a Dell. They are an Apple.
Nice.
posted by darryl ohrt @ 7:39 AM
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