bloggers get agents

Just catching up on my Adweek reading (who's got time for paper, when it takes all day to read the internet), and found this great article about the trend of web stars getting agents. United Talent Agency just established a web division, UTA Online, dedicated entirely to internet talent.

And a lot of bloggers and internet producers are resisting offline offers from agents. Like RocketBoom, who has turned down countless network deals, to keep his show real, and control what he endorses. But for others, it brings opportunity - like Reddit, who inked a deal with Wired Digital.

This will be fun to watch, as it develops. Agents who might be reading: I would like to appear in a Johnny Depp movie, and in a Gwen Stefani video. I'm just saying.

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