white ribbon email

Sean Patrick Ganann, digital creative director over at Saatchi & Saatchi Sydney, in Australia "knocked out" this customizable email to promote White Ribbon Day.

Gorgeous work (in a gory, bloody way), that uses "the fold", "the scroll", whatever you want to call it as a creative advantage, to produce the element of surprise. Don't you wish you could just "knock out" stuff like this? Awesome.

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