unilever promotes product by not promoting it
A pretty cool game called the Stunt man, uses Flash and video clips, and you get to throw a guy against a wall, onto a car, etc. All to promote Action City LA, and some mysterious Unilever product. This is a lost opportunity, since the product is not immediately clear to the player. Unilever money, working hard for nothing. From Josh Spear.
posted by darryl ohrt @ 7:56 AM
2 comments
2 Comments:
| Darryl Ohrt |
| David Plain |
| Justus Johnson |
| Rob Biddiscombe |
| Matt Hunsberger |
| Steph Fuda |
| RJ Fenn |
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It's for (I don't know how it is marketed over there, but in Europe it is as follows) Rexona deodorant. Guess it is part 2 after Stunt City.
Talk about weak, I have no idea what the ad is trying to sell. It's a fun little game, but not enough easter eggs hidden in it and the time limit is lame. Who wants to be restricted by time on the internet? I think Unilever would have been better off throwing whoever approved the budget for this commercial against the walls instead of the stunt man.