Brand Flakes for Breakfast
Tuesday, November 21, 2006

spot tv launches on black friday



Now I have something to do on Black Friday, that doesn't involve shopping.

This is one of those, "damn, wish I thought of that" ideas. Spot TV Network is launching a channel devoted to...spots. Advertising spots. A network devoted to advertising and marketing content.

The network will officially launch on Black Friday, on YouTube.

It would be cool if they had programs all about spots - behind the scenes, interviews with the agency folk, basically everything about the spot, and then - lead into the spot. But that's just my idea. Here's what they're actually doing, according to the press release:

Spot TV's YouTube launch will consist of four segments of programming called "Spotlights" which provide the viewer with an inside look at some of the world's biggest and most well known brands. Featured brands telling their stories in these "Spotlight" launch segments include Nike Bauer, the Detroit Pistons, Phillips Distilling and Nutrisoda.

The network itself is planning a wide release on national cable providers sometime in the first quarter of 2007, but for now the focus is on the November 24th preview.

So check it out Friday. After you get home from shopping at 5am.

posted by darryl ohrt @ 7:17 AM   0 comments

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