Here's a product evangelist tactic I use regularly in the same vein...
If I go to Borders, I move books by my favorite authoers to more prominent end cap displays. e.g. My favorite Borders probably wonders why "Art of the Start" by Guy Kawasaki keeps showing up in the most visible spots they have for business books or the NY Times Top Ten book section.
Oh I forgot.... Like Darryl, I too was an ex-punk rocker, so this is a promotion tactic derived from the old-school DIY punk self-promotion tactics. See Darryl's post: http://wilsoncleveland.newsvine.com/_news/2006/08/15/325900-the-punk-rock-brand
e.g. Don't ask them if it is OK to staple up 100 flyers on the side of their building....just do it fast.....maybe they'll just assume that the owner/manager put them up and they'll just leave them there.
5 comments:
Here's a product evangelist tactic I use regularly in the same vein...
If I go to Borders, I move books by my favorite authoers to more prominent end cap displays.
e.g.
My favorite Borders probably wonders why "Art of the Start" by Guy Kawasaki keeps showing up in the most visible spots they have for business books or the NY Times Top Ten book section.
That's really cool. I'm going to do the same thing next time I'm in Borders. Thanks for the idea.
Oh I forgot....
Like Darryl, I too was an ex-punk rocker, so this is a promotion tactic derived from the old-school DIY punk self-promotion tactics.
See Darryl's post:
http://wilsoncleveland.newsvine.com/_news/2006/08/15/325900-the-punk-rock-brand
e.g. Don't ask them if it is OK to staple up 100 flyers on the side of their building....just do it fast.....maybe they'll just assume that the owner/manager put them up and they'll just leave them there.
Thanks Ray. I agree. Always better to apologize than ask permission.
btw - you're not an "ex" punk - you're just expressing in a different way. Once a punk, always a punk.
<punkReply>
Well...to be perfectly accurate...
I did say "ex-punk rocker"
....not "ex-punk"
</punkReply>
Keep up the great provocative ideas Darryl.
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