Whoah. Wait a minute. Forget about Britney and KFed. This is the really big news....
Apparently, Mac is dumping the Mac guy from their ads. It seems like everyone identifies with the PC guy. Mac guy, maybe not so much.
Maybe it's because PC guys is the likeable underdog. I recently heard a motivational speaker claim that "confidence is arrogance under control." Maybe smug Mac guy was too confident. And was perceived as arrogant. Or maybe it's something totally different. Now I can't wait for the next series of ads.
2 comments:
Does this mean that we should all go out and buy suits, ties and wing-tip shoes?
Can't wait for the next series of ads, too.
I agree with your thoughts, and see an opportunity for Microsoft..here's another perspective: http://www.namedevelopment.com/blog/archives/2006/11/byebye_mac_guy_1.html
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