if boo comes back, will people notice?
A long time ago, there was this mess called the dot com boom. And this site called boo.com. A fashion e-commerce site, that really tried to push the envelope. And they probably spent tons of money on Eames chairs, and parties with Aerosmith and foos ball tables. I'm just guessing on that last part. And they ran out of money. Then a few years later, they tried to come back. And they ran out of money.
Now, they're coming back again. Tristan Louis writes an interesting essay on why their time is now. And maybe he knows a thing or two, because he used to work there in the glory days. Interesting read.
posted by darryl ohrt @ 7:18 AM
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