cheerios puts books in boxes

In a new promotion tied to National Children's Book Week, Cheerios has put books in their boxes of cereal.

They've modified the packaging to include a window where buyers can see what book they're getting. Great packaging idea. Not just for your tummy, and your heart - but your head too. (eesh. Sorry).


Anonymous said...

Kudos to General Mills for promoting literacy, as opposed to Kellogg's, who recently had a program called "Eet and Ern" ( that promoted... um... well I guess it promoted that correct vowel usage and spelling was just too much to ask of America's youth.

Anonymous said...

This is hardly a new promotion. It was more than six months ago (at least) that I purchased a box of Cheerios at a northern Sydney IGA store, containing a copy of Roald Dahl's 'George's Marvellous Medicine'. My three-year-old loved it. I would have thought he would be too young for Dahl so the promotion taught me something. Also he didn't mind the Cheerios either!

Now your brand news diet is chockfull of tasty tales of Customer Experiences (CX). Served-fresh every morning for your daily recommended dose of marketing inspirations. Never sugar coated. May contain nuts. Archives | Look back at these past bites