brands on parade

Think you've got a tough project? Imagine producing a piece that had to be approved by several committees, AND you had to satisfy style guides from multiple licensed characters!

Dan Santat details how he arrived at the above final art for the Macy's Thanksgiving Day Parade poster. From conceptual sketches to the final revisions, he showcases each step. From HowDesign.

No comments:

Now your brand news diet is chockfull of tasty tales of Customer Experiences (CX). Served-fresh every morning for your daily recommended dose of marketing inspirations. Never sugar coated. May contain nuts. Archives | Look back at these past bites