Brand Flakes for Breakfast
Monday, November 27, 2006

brands on parade



Think you've got a tough project? Imagine producing a piece that had to be approved by several committees, AND you had to satisfy style guides from multiple licensed characters!

Dan Santat details how he arrived at the above final art for the Macy's Thanksgiving Day Parade poster. From conceptual sketches to the final revisions, he showcases each step. From HowDesign.

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