airlines: marketing opportunity

Here's an idea. Add ten cents to my fare - which will pay for an RFID tag, and put together a campaign touting guaranteed luggage delivery.

Wired Magazine reports on the development of RFID technology for baggage handling. And since lost luggage is at an all time high, you'd think this would be a huge opportunity for someone. An opportunity to install a system that saves your company boku bucks and allows your agency to produce a kick ass campaign that claims 100% luggage delivery.

But I don't run an airline. Which is probably a good thing.