Brand Flakes for Breakfast
Thursday, November 30, 2006

airlines: marketing opportunity



Here's an idea. Add ten cents to my fare - which will pay for an RFID tag, and put together a campaign touting guaranteed luggage delivery.

Wired Magazine reports on the development of RFID technology for baggage handling. And since lost luggage is at an all time high, you'd think this would be a huge opportunity for someone. An opportunity to install a system that saves your company boku bucks and allows your agency to produce a kick ass campaign that claims 100% luggage delivery.

But I don't run an airline. Which is probably a good thing.

Labels:

posted by darryl ohrt @ 7:13 AM   1 comments

1 Comments:

At 10:59 AM, Anonymous Virgil Cain said...

I like the way you think, mister.

 

Post a Comment

<< Home

  A Blog Devoted to News, Ideas, Design, Branding and Gossip at Plaid.
Think Plaid House of Plaid Blog Facts
Darryl Ohrt
David Plain
Justus Johnson
Rob Biddiscombe
Matt Hunsberger
Steph Fuda
RJ Fenn
Sara Champion
Posts
please stop the ridiculously stupid husband ads
mac holiday ad is here
personal trainer business card
some british people watch less tv now
finally, a school i can get into
cool gifts for creative people
happy birthday, eliza
crotch bustin' doritos
brands on parade
what you can learn from the dying
Archive
Tags
Feeds
ATOM Site Feed

Subscribe in Bloglines

Add to netvibes

Add to My AOL

Add to Google

Subscribe in NewsGator Online

 

Powered by Blogger