At first, this piece seemed callous - as if smiles could really help kids with HIV. But after I got over myself, I realized how nice this concept really is. I also think it's effective - in the way it inspires you to give, and in how the program makes it so easy. And the production is funny.
Texting a donation? No brainer. No need to grab the credit card, write a check, or pull cash out of the pocket. Just a simple text message. Nice work.
1 comment:
Thanks for the good review. Glad you like it.
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