see a basketball game, leave with a growth

Bill Baker criticizes the new Knicks advertising campaign, titled "Experience the Growth."

Yikes. I have to agree. Are you kidding me? Experience the Growth says that if I attend a game, I might leave with a growth on my body. Gross.

Or, even if I read it as the Knicks would like, how does their growth make the experience more enjoyable for me? Did the brand completely forget they were talking to an audience here? Not investors? Ugly advertising. Thanks Bill!

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